Next week in Washington, the Geotourism Summit, a partnership between National Geographic and Ashoka’s Changemakers unit, will celebrate the winners of the “Geotourism Challenge,” a global competition to unearth and support innovative ideas in tourism “that celebrate the distinct destinations of the world by honoring culture, cherishing history and enhancing the environment.”

One of the winners is a Spanish outfit called Wikiloc, whose innovation should be of more than passing interest to the news and knowledge world. Wikiloc happens to be concerned with tourism, yes (Wikiloc is short for “Wiki Location”) – but what it’s really about is upending traditional information models, democratizing the machinery of publishing, and getting more and better information to more people at lower cost. Sound familiar?